The evening of May 2 in Vilnius Airport was truly miraculous. ITAKA, the new tour operator for it’s first ongoing flight chose PrintaPrint’s custom solution – Instagram and Facebook page Photo Lottery. One hour before the boarding, the passengers had a unique opportunity to print a photo with a #itakalietuva hashtag. At the same time they participated in a lottery. The main prize they could win was a trip to a chosen destination. Over 60 people took part and the winner was chosen by lot. Furthermore, each printed photo had a unique number, which was the lottery ticket number. Lots of good emotions, tasty drinks and colorful pictures – what can be better?
Hashtago Growth: 520%
Content units generated: 66
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